The trusted standard for healthy living
Every product rated against a published standard. No guesswork.
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Why seed oils matter, what PFAS actually does, how to read a label.
Farmers markets, farms, CSAs, groceries and restaurants, built from state registers and operators’ own pages.
The ROOTED-rated foods each chain typically stocks, by aisle.
The latest products through the standard.
Every category is judged against its own published standard before a product in it is rated.
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The most recently rated products. Every one links straight to the brand.
Rooted U
Short, evidence-based lessons. No fear-mongering, no hacks. Every post is a swipeable carousel, and every claim on it has a source.
Standards you can read.
Products rated against published standards from our favorite brands. Every tier is explained on the product page, every compromise is named, and every link goes straight to the brand.